2025 State of Streaming

This month, we turned a new page with the release of Comscore’s 2025 State of Streaming report, looking into the past, present, and future of the streaming ecosystem.

Get the State of Streaming

For a deeper look behind the report data register to join our exclusive launch webinar on November 18, 2025 at 1pm ET, when we’ll unpack the latest trends across devices, households, and audiences with Comscore's Jen Carton and Brian Pugh.

This webinar will look at how advances in streaming technology have impacted advertisers and consumers across three key areas:

• In Front of the Screen: Trends on how people navigate, interact, and engage with stories, ads, and technology from the remote in their hands to the connections they form.   
• On the Screen: Shifts in the day-to-day conduit where devices, discovery, and content converge, turning viewing into a shared, social, and multi-screen experience. 
• Behind the Screen: Development of new ad formats, smarter platforms, and AI-powered personalization that redefine what’s possible. 

Streaming is no longer simply a medium. It is the heartbeat of cultural expression, consumer behavior, and advertising innovation.

To read the latest State of Steaming report use this link for your free download and register here to join the webinar on November 18.