2025 State of Streaming

With the release of the 2025 State of Streaming report, we continued that tradition, delivering a clear, data-driven view into the past, present, and future of the streaming ecosystem. To access our webinar recording and deck, click below:

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In addition, to download the 2025 State of Streaming report, click here.

Grounded in our unified cross-platform understanding and custom survey data, this report examines how advances in streaming technology have shaped advertisers and consumers across three core dimensions:

• In Front of the Screen: How people navigate, interact with, and engage with stories, ads, and technology from the remote in their hands to the connections they form.
• On the Screen: How devices, discovery, and content converge to turn viewing into a shared, social, and multi-screen experience.
• Behind the Screen: How new ad formats, smarter platforms, and AI-powered personalization are redefining what’s possible.

The findings reaffirm what the industry already feels: streaming is no longer just a medium, it’s a cultural driver of consumer behavior and advertising innovation.

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