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What Happens When You Stop Measuring in Silos?

This year’s MAD//Fest (1–3 July) came with a mandate: Be Less Boring. And the industry delivered—with bold, brave conversations, and the cultural candour you only get when marketers are off mute.

Comscore Helps FlexPoint Drive 23% Incremental CTV Reach for Congressional...

By integrating Comscore’s targeting and measurement solutions across linear and digital channels, FlexPoint maximized voter engagement per dollar spent, therefore underscoring the importance of cross-...