- 17 Aprile 2023

A Championship Week for the Hartford-New Haven, CT Market

Local TV Snapshot: April 3-9, 2023

Caleb White
Caleb White
Associate Analyst, Content & Insights
Comscore
Market: Hartford-New Haven, CT
Hours of TV Viewed: 41.3 Million
TV Households: 875.3K
National Rank: #29

Overview:

It was a big week for Connecticut sports fans in the Hartford-New Haven, CT market as the UConn Huskies won their fifth men’s national title and brought an end to another year of the NCAA College Basketball Tournament.

This championship game earned the number one position on our top five series ranking for broadcast networks and earned a live household rating of 29.4 on WFSB (CBS.) The game’s post-game coverage also performed strongly, earning the number two position in our ranking with 1 in 5 households tuning in. On cable networks, FOX News Channel and CNN both had series place within our top five. Ratings were much more consistent across these cable series, ranging from 2.0 to 2.5.

WFSB (CBS) continued its success within our network rankings, earning the number one position in the broadcast category, and an average live household rating of 4.2. On cable, it was FOX News Channel that took the top position, with an average live household rating of 2.5, and an average audience of approximately 11.8k.

Check out these insights and our local network viewer persona below and stay tuned to see which market we spotlight next week!

Top Five Broadcast Series (by Rating) 

Telecast Detail Telecast Performance
Rank Telecast Local Affiliate Day of Week Live HH Rating Average Audience (TVs)
1 CBS NCAA BSKBL CHAMPSHIONSHIP: CONNECTICUT v. SDSU WFSB (CBS) M 29.4 257.4K
2 CBS NCAA BSKBL CHAMP: POST-GAME WFSB (CBS) M 20 174.7K
3 CBS NCAA BSKBL CHAMP: PRE-GAME WFSB (CBS) M 11.5 100.3K
4 MASTERS GOLF TOURNAMENT: SUNDAY WFSB (CBS) U 9.3 81.6K
5 60 Minutes WFSB (CBS) U 8.6 75.5K

Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Hartford-New Haven, CT Market, Week of Apr. 3-9, 2023

Top Five Cable Series (by Rating)

Telecast Detail Telecast Performance
Rank Telecast Network: Day of Week Live HH Rating Average Audience (TVs) 
1 Jesse Watters Primetime FNC (FOX News Channel) M, T, W, R, F 2.5 22.2K
2 The Five FNC  M, T, W, R, F, S 2.3 20.3K
3 The Arraignment of Donald Trump CNN T 2.1 18.7K
4 Special Report with Bret Baier FNC M, T, W, R, F 2.1 18.4K
5 Tucker Carlson Tonight FNC  M, T, W, R, F 2 17.2K

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Hartford-New Haven, CT Market, Week of Apr. 3-9, 2023

Top Five Broadcast Networks (by Rating)

Telecast Detail Telecast Performance
Rank Network: Live HH Rating Average Audience (TVs)
1 WFSB (CBS) 4.2 36.6K
2 WTNH (ABC) 2.4 20.7K
3 WVIT (NBC) 2 17.5K
4 WTIC (FOX) 1.2 10.4K
5 WHPX (ION) 0.6 5.3K

Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Hartford-New Haven, CT Market, Week of Apr. 3-9, 2023

Top Five Cable Networks (by Rating)

Telecast Detail Telecast Performance
Rank Network: Live HH Rating Average Audience (TVs)
1 FNC (FOX News Channel) 1.4 11.8K
2 MSNBC 0.9 7.6K
3 CNN 0.8 6.7K
4 ESPN 0.7 5.9K
5 YES (YES Network) 0.5 4.0K

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Hartford-New Haven, CT Market, Week of Apr. 3-9, 2023

Network Persona Spotlight: WFSB (CBS)

Demographics: Consumer Habits:
Age: 55+ Invests with Fidelity
Household: No Children Present in Home Uses Sprint or Verizon
Residence: Single Family Residence College Football, College Basketball or MLB fan
Education: High School or College Graduate  
Hartford

 

*Chart constructed using Comscore TV Demographics: Comscore Automotive>Ownership-Make
Source: Comscore TV, Preliminary Data, Apr. 3-9, 2023, US.

Top Five Local Broadcast Networks: Social Media (By Total Actions)

Telecast Detail Telecast Performance
Rank Network: Total Actions (FB, TW, IG) # of Posts
1 WFSB - Channel 3 Eyewitness News 162.4K 214
2 WVIT - NBC Connecticut 139.4K 144
3 WTIC - FOX61 155.9K 57
4 WTNH News 8 54.3K 84
5 Better Connecticut 60 1

Source: Comscore Social, PowerRankings, Apr. 3-9, 2023, US.
*Disclaimer: All preliminary data should be used for directional purposes only

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