NYC, LA, and Chicago retain their positions as the top 3 largest television markets by average audience this week. It was also a big week for Local television networks on social media, with the San Francisco market dominating in video views, while Los Angeles maintained a healthy lead in both actions and shares.
Key Insights: San Francisco-San Jose residents were eager to welcome back NFL pre-season football, yet still found some time to watch their favorite weekly telecasts.
Key Insights: This week, San Francisco residents leaned into the state of political affairs with key shows on MSNBC and CNN ranking the highest.
Key Insights: Despite the NFL season being right around the corner, San Francisco residents gravitated towards social content focusing on their beloved Golden State Warriors.
Cross-Platform metrics across Facebook, Instagram, and Twitter:
Definitions and Methodology:
Comscore TV Local provides local television measurement that accurately represents local audiences’ unique viewing behaviors.
Comscore Total Digital fornisce un'intelligenza digitale completa su Web, dispositivi mobili e social con un'interfaccia intuitiva e sempre attiva.