NYC, LA, and Chicago retain their positions as the top 3 largest television markets by average audience this week. It was also a big week for Local television networks on social media, with the San Francisco market dominating in video views, while Los Angeles maintained a healthy lead in both actions and shares.
Key Insights: San Francisco-San Jose residents were eager to welcome back NFL pre-season football, yet still found some time to watch their favorite weekly telecasts.
Key Insights: This week, San Francisco residents leaned into the state of political affairs with key shows on MSNBC and CNN ranking the highest.
Key Insights: Despite the NFL season being right around the corner, San Francisco residents gravitated towards social content focusing on their beloved Golden State Warriors.
Cross-Platform metrics across Facebook, Instagram, and Twitter:
Definitions and Methodology:
Comscore TV Local provides local television measurement that accurately represents local audiences’ unique viewing behaviors.
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O Comscore Total Digital entrega uma inteligência digital completa na web, em dispositivos móveis e em redes sociais com uma interface intuitiva e sempre conectada.