Demystifying Big Data Measurement Insight

Not all Big Data is created equal. Comscore explains.

As brands and advertisers feel the weight of fragmentation, precision in measurement is everything. Our research and analytics experts unpack the concepts around Comscore’s precision-driven big data methodology and take on questions around representativeness in measurement, the importance of scale and triangulation, AI use cases and more. Hear below how Comscore is simplifying the complexity of measurement.