Demystifying Big Data Measurement Insights

Not all Big Data is created equal. Comscore explains.

As brands and advertisers feel the weight of fragmentation, precision in measurement is everything. Our research and analytics experts unpack the concepts around Comscore’s precision-driven big data methodology and take on questions around representativeness in measurement, the importance of scale and triangulation, AI use cases and more. Hear below how Comscore is simplifying the complexity of measurement.

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Is there Representativeness in Measurement? Why the Move to Cross-Platform...

Comscore’s SVP of Television & Cross-Platform Analytics, Joe Ruthruff, Ph.D., in conversation with CIMM's Managing Director John Watts unpacks the need for representativeness in measurement and what i...