Programmatic Realized: How addressability is broadening ad buying in the TV World
Rachel GantzManaging Director, Proximic by Comscore
Proximic by Comscore
Can programmatic fulfill marketers’ calls for efficiency and accountability in the world of TV advertising or will it just add noise? This panel session digs into programmatic’s coming of age in the world of TV advertising. From AVOD, SVOD, to CTV, we’ll hear from our panelists on how they’re navigating this expanding definition of TV and how marketers can achieve addressable audience targeting consistently across all of its new formats.