Comscore will be live at the Beet.TV Villa on Tuesday June 20, 2023 for panel discussions on measurement trends, the future of currency and addressability in TV with industry leaders. 

Register to join

The Currency Revolution: Impact, Interoperability and Inclusion

June 20 : 11:00 am - 11:40 am

Join us for a discussion with industry leaders on how they are navigating the multi-currency world, how investment dollars have shifted, industry tools evolved and how multi-currency is opening new opportunities and new business. 

Carol Hinnant - Chief Revenue Office, Comscore
David Kline - EVP at Charter Communications & President of Spectrum Reach
Dan Callahan - SVP, Data Strategy and Sales Innovation, Fox Corporation
Lou Paskalis - Chief Strategy Officer, Ad Fontes Media
Scott Ensign - Chief Strategy Officer, Butler Till
Abbey Thomas - Chief Revenue Officer, Open AP

Moderated by Jon Watts - Managing Director, Coalition for Innovative Media Measurement.

Programmatic Realized: How addressability is broadening ad buying in the TV World 

June 20 : 11:40 am - 12:30 pm

Can programmatic fulfill marketers’ calls for efficiency and accountability in the world of TV advertising or will it just add noise?  This panel session digs into programmatic’s coming of age in the world of TV advertising. From AVOD, SVOD, to CTV, we’ll hear from our panelists on how they’re navigating this expanding definition of TV and how marketers can achieve addressable audience targeting consistently across all of its new formats.

Rachel Gantz - Managing Director, Proximic by Comscore
Leo O’Connor - SVP Advertising, Paramount
Kacinda Belk - Senior Director of Product Management / Ads and Monetization, Yahoo!
Ryan McConville - EVP, Ad Platforms & Operations, NBCUniversal Media, LLC
Jennifer Parniani - SVP Global Strategy & Activation, Amazon · Matterkind

Moderated by Jon Watts - Managing Director, Coalition for Innovative Media Measurement.