Comscore will be live at the Beet.TV Villa on Tuesday June 20, 2023 for panel discussions on measurement trends, the future of currency and addressability in TV with industry leaders. 

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The Currency Revolution – Impact – Interoperability and Inclusion 

20 Junho : 11:00 - 11:40
Chief Revenue Officer

Join us for a discussion with industry leaders on how they are navigating the multi-currency world, how investment dollars have shifted, industry tools evolved and how multi-currency is opening new opportunities and new business. 

Programmatic Realized: How addressability is broadening ad buying in the TV World 

20 Junho : 11:40 - 12:30
Rachel Gantz
Rachel Gantz
Gerente Geral
Proximic by Comscore

Can programmatic fulfill marketers’ calls for efficiency and accountability in the world of TV advertising or will it just add noise?  This panel session digs into programmatic’s coming of age in the world of TV advertising. From AVOD, SVOD, to CTV, we’ll hear from our panelists on how they’re navigating this expanding definition of TV and how marketers can achieve addressable audience targeting consistently across all of its new formats.