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Finding Clarity in Today’s Complexity

With Advertisers citing a lack of transparency in the digital advertising ecosystem as a major concern, and with the recent negative press around Brand's advertising against reputationally-damaging co...

The Importance of Mobile and Multi-Platform Measurement in India

As with the majority of global markets, the number of users accessing the internet via desktop devices has remained relatively static in India in the last couple of years, but to take this as a sign o...