The State of the U.S. Online Retail Economy in Q3 2012
In this presentation, Comscore Chairman, Gian Fulgoni and Andrew Lipsman, Comscore VP of Industry Analysis, present an overview of the e-commerce spending trends in the third quarter of 2012 and show a preview of the 2012 holiday shopping season.
Here are some of the topics covered in this presentation:
- Mobile apps dominate mobile web: time spent on apps is at 84% for Amazon & eBay mobile customers according to Mobile Metrix®
- Showrooming: Nearly 4 in 10 consumers say they “showroom,” or check out items in-store and then purchase online
- The Digital Endcap: Ad Metrix® shows a growth of 46% in advertising impressions on retailer websites this quarter over Q3 2011
- The big difference between holiday 2011 and holiday 2012 are The Four S's: Social Commerce, Smartphones, Sit-back Shopping and Showrooming