- November 13, 2012

The State of the U.S. Online Retail Economy in Q3 2012

Andrew Lipsman
Andrew Lipsman
Senior Vice President, Marketing & Insights
Gian M. Fulgoni
Gian M. Fulgoni
Chairman Emeritus

In this presentation, Comscore Chairman, Gian Fulgoni and Andrew Lipsman, Comscore VP of Industry Analysis, present an overview of the e-commerce spending trends in the third quarter of 2012 and show a preview of the 2012 holiday shopping season.

Here are some of the topics covered in this presentation:

  • Mobile apps dominate mobile web: time spent on apps is at 84% for Amazon & eBay mobile customers according to Mobile Metrix®
  • Showrooming: Nearly 4 in 10 consumers say they “showroom,” or check out items in-store and then purchase online
  • The Digital Endcap: Ad Metrix® shows a growth of 46% in advertising impressions on retailer websites this quarter over Q3 2011
  • The big difference between holiday 2011 and holiday 2012 are The Four S's: Social Commerce, Smartphones, Sit-back Shopping and Showrooming