- 21 de agosto, 2020

Illuminating CTV & OTT: Why & How to Invest in Data-driven Advertising

Brandon Hubbard
Brandon Hubbard
Manager, Agency Sales
Larissa Klitzke
Larissa Klitzke
Sr. Product Marketing Manager

As cord cutting behavior continues to rise, over-the-top (OTT) television has massive potential for both traditional and digital advertisers alike.

During this Coffee with Comscore webinar, we explored the impact of COVID-19 on streaming mobile app installs, sessions and revenue. Using AppsFlyer insights — which allow OTT publishers to drill down into multitouch attribution tied to granular in-app event behavior, LTV and ROI — we examined OTT growth in 2020, why the time is ripe to test OTT now, and how to plan your CTV advertising campaigns for data-driven growth.

During this webinar, we looked at:

  • Changes in OTT viewing behavior from 2019, and the impact from COVID-19
  • Granular measurement models for OTT & CTV advertising, including deterministic and probabilistic attribution across devices
  • Advanced targeting strategies, tricks to navigating the OTT media landscape, and optimization thought starters to make your CTV campaigns a success

To learn more about how Comscore can help you continue to reach consumers in a shifting media environment, click here. To learn more about AppsFlyer, please request a personalized demo or check out their  Marketer's Guide to OTT Television.

Coronavirus Insights

Lea nuestras actualizaciones recurrentes sobre las tendencias cambiantes en el consumo, así como el impacto generado en la publicidad y la industria de los medios en comscore.com/lat/Prensa-y-Eventos/Coronavirus.

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