Comscore’s “Engaging Car Buyers of the Future” report shows that in January 2019 22 percent of millennials visited a flexible mobility service website or mobile app, twice as many as Gen X.

LONDON, UK, 23 May 2019 – Comscore a trusted currency for planning, transacting and evaluating media across platforms, today announced the release of its 2019 Automotive in the UK report: “Engaging Car Buyers of the Future”, which uses multi-platform data to highlight online trends impacting the automotive sector in the UK.

“The report examines large-scale UK panel and census data to quantify behavioural shifts between generations that have the potential to upend the UK auto industry.” said Guido Fambach, Senior Vice President, EMEA at Comscore. “Specifically, we looked at differences between Gen X, millennials, and Gen Z audiences, to provide marketers in the automotive industry with key insights that will help them stay one step ahead of emerging consumers.” 

The report covers:

  • Affinity towards automotive sites and apps, by generation.
  • Choice of platform and behaviour by platform and generation.
  • Impact of flexible mobility services such as Uber on online behaviour.
  • Pointers on where to find audiences with highest affinity towards automotive sites and apps.

To download a copy of Comscore’s 2019 “Automotive in the UK” report please visit

About Comscore
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behaviour and make business decisions with confidence. A proven leader in measuring digital and set-top box audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more about Comscore, please visit

Alex Gevers
Comscore, Inc. 
+44 (0)2031111742

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