- 3 de octubre, 2023

NFL Football Drives Impressive Ratings in Kansas City, MO

Local TV Snapshot: Sept. 18-24, 2023

Caleb White
Caleb White
Associate Analyst, Content & Insights
Comscore

Market: Kansas City, MO
Hours of TV Viewed: 39.2 Million
TV Households: 806,910
National Rank: #32

Overview:

Fresh off of another championship title this past season, it is no surprise that Kansas City residents are tuning in to support their local team in droves. Thanks to Taylor Swift’s recent attendance as well, buzz surrounding the Kansas City Chiefs is reaching new heights. Sunday afternoon’s game on WDAF (FOX) drove an impressive 46.7 live household rating, earning the title of top broadcast series of the week. Extensive pre and post-game coverage also ranked highly, helping to earn WDAF (FOX) the title of the top broadcast network of the week as well, while earning an average live household rating of 4.8 throughout the week. On cable networks, College Football on ESPN had a very strong week, earning the number one spot amongst broadcast series thanks to a live household rating of 5.6. However, on the network side, it was FNC (FOX News Channel) that earned the number one position thanks to an average live household rating of 1.0 throughout the week.

Check out these insights and our local network viewer persona below, and stay tuned to see which market we spotlight next week!

Top Five Broadcast Series (by Rating)

Series Detail

Series Performance

Rank

Series

Local Affiliate

Day of Week

Live HH Rating

Average Audience (TVs)

1

NFL on FOX National

WDAF (FOX)

U

46.7

376.8K

2

NFL on FOX Fill

WDAF (FOX)

U

42.5

343.1K

3

NFL on FOX Post Gun

WDAF (FOX)

U

32.0

258.3K

4

NFL on FOX Game Break

WDAF (FOX)

U

31.3

252.2K

5

The OT

WDAF (FOX)

U

23.3

187.8K

Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Kansas City, MO Market, Week of Sept. 18-24, 2023, US.

Top Five Cable Series (by Rating)

Series Detail

Series Performance

Rank

Series

Network:

Day of Week

Live HH Rating

Average Audience (TVs)

1

College Football

ESPN

S

5.6

45.5K

2

Monday Night Football

ESPN

M

5.0

40.3K

3

College Football Scoreboard

ESPN

S

4.4

35.8K

4

MBL Baseball

BSKC (Bally Sports Kansas City)

T

3.0

24.4K

5

College Football

FOXSP1 (FOX Sports 1)

S

2.8

22.9K

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Kansas City, MO Market, Week of Sept. 18-24, 2023, US.

Top Five Broadcast Networks (by Rating)

Network Detail

Network Performance

Rank

Network:

Live HH Rating

Average Audience (TVs)

1

WDAF (FOX)

4.8

39.1K

2

KMBC (ABC)

3.2

26.0K

3

KCTV (CBS)

2.9

23.8K

4

KSHB (NBC)

2.4

19.6K

5

KPXE (ION)

0.6

4.8K

Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Kansas City, MO Market, Week of Sept. 18-24, 2023, US.

Top Five Cable Networks (by Rating)

Network Detail

Network Performance

Rank

Network:

Live HH Rating

Average Audience (TVs)

1

FNC (FOX News Channel)

1.0

7.9K

2

ESPN

0.7

5.9K

3

MSNBC

0.6

4.4K

4

HGTV (HGTV: Home & Garden Television)

0.4

3.3K

5

CNN

0.4

3.2K

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Kansas City, MO Market, Week of Sept. 18-24, 2023, US.

Network Persona Spotlight: WDAF (FOX)

Demographics:

Interests & Habits:

Age: 55+

Plays Fantasy Sports

Residence: No Children Present

NFL & College Basketball Fan

Household: High School Graduate

Golf Enthusiast

kansascitychart

Source: Comscore TV, Preliminary Data, Sept. 18-24, 2023, US.

Top Three Local Broadcast Networks: Social Media (By Total Actions)

Rank

Network:

Total Actions (FB, X, IG)

# of Posts

1

KMBC 9 News Kansas City

97.4K

726

2

WDAF - FOX News Kansas City

90.5K

458

3

41 Action News - KSHB-TV

73.2K

438

Source: Comscore Social, PowerRankings, Sept. 18-24, 2023, US.
*Disclaimer: Data Pulled 10/2/2023; All preliminary data should be used for directional purposes only