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Fresh off of another championship title this past season, it is no surprise that Kansas City residents are tuning in to support their local team in droves. Thanks to Taylor Swift’s recent attendance as well, buzz surrounding the Kansas City Chiefs is reaching new heights. Sunday afternoon’s game on WDAF (FOX) drove an impressive 46.7 live household rating, earning the title of top broadcast series of the week. Extensive pre and post-game coverage also ranked highly, helping to earn WDAF (FOX) the title of the top broadcast network of the week as well, while earning an average live household rating of 4.8 throughout the week. On cable networks, College Football on ESPN had a very strong week, earning the number one spot amongst broadcast series thanks to a live household rating of 5.6. However, on the network side, it was FNC (FOX News Channel) that earned the number one position thanks to an average live household rating of 1.0 throughout the week.
Check out these insights and our local network viewer persona below, and stay tuned to see which market we spotlight next week!
Day of Week
Live HH Rating
Average Audience (TVs)
NFL on FOX National
NFL on FOX Fill
NFL on FOX Post Gun
NFL on FOX Game Break
Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Kansas City, MO Market, Week of Sept. 18-24, 2023, US.
College Football Scoreboard
BSKC (Bally Sports Kansas City)
FOXSP1 (FOX Sports 1)
Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Kansas City, MO Market, Week of Sept. 18-24, 2023, US.
Average Audience (TVs)
FNC (FOX News Channel)
HGTV (HGTV: Home & Garden Television)
Interests & Habits:
Plays Fantasy Sports
Residence: No Children Present
NFL & College Basketball Fan
Household: High School Graduate
Source: Comscore TV, Preliminary Data, Sept. 18-24, 2023, US.
Total Actions (FB, X, IG)
# of Posts
KMBC 9 News Kansas City
WDAF - FOX News Kansas City
41 Action News - KSHB-TV
Source: Comscore Social, PowerRankings, Sept. 18-24, 2023, US.*Disclaimer: Data Pulled 10/2/2023; All preliminary data should be used for directional purposes only
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