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Top Smartphone Platforms for Mobile Gamers

In the three month average period ending July 2011, 65.1 million mobile subscribers in the U.S. reported playing a mobile game at least once in the previous month, accounting for 27.8 percent of the t...

15-24 Year Olds Most Likely to Recall Smartphone Ads in UK

In June 2011, 31.6 percent of UK smartphone users age 15-24 recalled having seen ads in an app or while browsing, the highest penetration among all age groups. 15-24 year olds were 25 percent more lik...