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Technology Sites Have Highest Reach Amongst 55+ Year Olds in Europe

Technology sites reached over 77 percent of the total European internet audience in June 2011. A demographic analysis of the category showed that the highest reach appeared amongst the 55+ year olds,...

Hotmail and Gmail Appeal to Younger Demographic in Canada

The top 3 email properties in Canada show some interesting differences in audience composition by age. The majority of the online audience at Hotmail (21.0%) and Gmail (22.7%) fall in the 25-34 age br...