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Lifting of MRC Advisory on Digital Ad Viewability Signals New Era of Accoun...

This morning, the MRC announced it has officially lifted its advisory on viewable impressions for display ads. This is an important milestone for the digital advertising market as it green-lights the...

Bonnes Pratiques: de nouvelles perspectives pour la publicité digitale

Strategies, media reference in France for communications, marketing and medias, organized a conference to address all digital issues advertisers are facing from an organizational, behavioral or techno...