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Viewability, Online Video and Social Media

As a start to 2015, Comscore is pleased to share these three articles at a regional level. We have the certification from CIM Mexico (Consejo de Investigación de Medios) for our online campaign valida...

How Walmart & Target are winning mobile

This past holiday season nearly a quarter of online shopping was done using a mobile device – meaning it’s no longer OK for a retailer to have a good web site – they also need to master selling via sm...