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Viewability: Lessons Learned and Opportunities for Ireland

This presentation provides an overview of lessons learned in digital advertising, Comscore’s approach to viewability measurement and key opportunities for the Irish market.

TV & Digital Video Everywhere: Measuring Multi-Platform, Time-shifted Video...

Over the past few years, consumers have drastically altered their video viewing habits, taking advantage of the many platforms available to watch video, whenever and wherever they want. For content ow...