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A New Paradigm for Television and Cross-Platform Personification

Comscore’s new personification solution is designed to extract reliable person-level audience estimates at granular levels in multiple contexts, including local market, cross-platform, and OTT.

Comscore Predictive Audiences Drive Campaign Performance for QSR Brand

H&L used Comscore's privacy-friendly contextual audiences to help a leading QSR brand achieve the same performance as cookie-based targeting solutions at a fraction of the cost.