Four Times Zero Is Still Zero
Unified Digital Measurement™: Not Just Another Pretty (Hybrid) Face
Comscore Debuts Video Measurement in Asia-Pac
Last week, Comscore announced the launch of our video measurement service in six markets in the Asia-Pacific region - Australia, China, Hong Kong, Japan, Malaysia and Singapore - expanding our measure...
The Varying Impact of Ad Frequency in the Digital Environment
The Relaunch of Syfy: When Search Shapes the Brand
Four Ways to Improve Display Advertising
Last week I spoke at the annual ARF Re:Think Conference on the topic of how to improve the monetization of display ads. It’s a common refrain in our industry that, despite the many virtues of the Inte...
MMX 360: Unified Digital Measurement for Asia-Pacific
The Power of Plan Metrix: Using Plan Metrix and Comscore Data for Powerful...
Chatroulette Takes the College Crowd by Storm
From Keywords to Content: Extend the Power of Search Branding
How Online Advertising Works: Whither the Click in Europe?
The Comscore Data Passport - First Half 2010
The Digital Consumer Will Shape the New Brave New World
Store Promotion Strategies for a Digital World
The Online Health Insurance Landscape
ARS Findings for Retailers: Focus on Advertising Creative Can Yield Big Div...
GSMA Mobile Media Metrics Mobile World Congress Seminar
The State of the U.S. Online Retail Economy in Q4 2009