Universal Search: a First Look at the Data
OMMA Hollywood Presentation
Interview at OMMA Hollywood
This last Monday, I delivered the opening keynote at OMMA Hollywood, a presentation titled "Warp Speed: Online Media, Marketing and Advertising by the Numbers." Joe Mandese of MediaPost caught up wi...
Google Redux
Why Google's surprising paid click data are less surprising
Measurement of Online Advertising ROI: The 100% Solution
For me, the quote sums up the challenge. While it’s alluring to believe that there is one simple, easily-obtainable metric that will accurately and reliably predict advertising success, I believe this...
The Ugly Reality of Using Site Server Data for Media Planning
E-marketing Effectiveness Benchmarks for the Pharmaceutical Industry
Interactive Treemap of the Internet
The Internet is a Gamechanger in the 2008 Presidential Race
Recent Interview with Eric Enge
Radiohead Redux
Where The Buys Are: Ads Live On Pages
Davos Moment #4
Researchware is not Spyware
Entering the “promised” land of behavioral targeting
My Davos Moments
The Davos Question