Comscore Reports August 2015 U.S. Smartphone Subscriber Market Share
The Value of Trust in Programmatic
HUBFORUM : Invalid Traffic - Are You Getting Skewed?
What is ad fraud and what does it impact the digital ecosystem ? Why invalid traffic matters in ad campaign performance measurement ? What are the solutions to fight against this issue ?
Today's Digital Consumer
Comscore in Journal of Advertising Research on How Social Media Drives Grow...
The Future of Ad Performance and Effectiveness
At the inaugural Comscore Industry Summit, I hosted and moderated a panel made up of some of the brightest data-based marketing visionaries out there. Our panel was titled, The Future of Ad Performanc...
The Future of TV: Audience Lift and Audience Shift
2015 Global Digital Future in Focus
How do Political Ads add Up?
Famous Family Movies
Push Play: Is your video strategy driving results or stuck on “Pause"?
Comscore and Rentrak to Merge, Creating Leading Cross-Platform Measurement...
The Rise of the Super Viewer and Why Advertisers Should Care
Invalid Traffic: Jacques Tchenio at HUBFORUM 2015
Over a quarter of UK smartphone users use their phones while watching TV
MDA and Comscore Release Rankings of Top Web Entities in Malaysia for July...