In Praise of Online Advertising
Euro2008 Sends Flood of Traffic to UEFA.com (Union of European Football Ass...
One Million Trees and Counting
I’m proud to tell you that on Tuesday Comscore announced that it will be sponsoring the planting of more than one million trees through its new initiative, Comscore Trees for Knowledge. The trees will...
Consider Both Sales Lift and Reach When Using Online Advertising to Grow Of...
What Are Your Segments Doing Online?
Moody's Gets Online
Back in November of last year, I wrote a blog post suggesting that the use of the “same store sales” metric as a barometer of retail health could lead to erroneous conclusions regarding the performanc...
Gas Prices Drive “Hybrid” Searches
Ad Industry Reacts to New Online Media Planning Tools
State of the Global Internet - With a Focus on Asia
e-Marketing Effectiveness Benchmarks for the Pharmaceutical Industry
The Wizard of Oz had it right…
Taking the Online Video Trend Offline
WidgetWebExpo — A Year Later
Comscore Radiohead Study Becomes Foundation of Harvard Business School Case...
Do GRPs Have a Place in Online Media?
High Gas Prices Drive Consumers to Find Deals on the Internet
Comscore Rings Up Mobile
Great China Trip!