Comscore Releases October 2015 U.S. Desktop Search Engine Rankings
Multi-Platform Media Planning in Practice
Creating a Moment - The Value of a Digital Ad
In this presentation, we focus on how and why the value of a digital ad is determined by it's audience, viewability, level of invalid traffic and brand safe context.
How ‘media singularity’ will change the world
A Kellogg Case Study: Only Real Impressions Matter
Viewable, human, brand safe impressions and their role in the future of pro...
In this session are presented the new challenges brands are facing and how leading brands leverage in-flight campaign optimisation to increase ROI.
Comscore Reports September 2015 U.S. Smartphone Subscriber Market Share
Non-Human Traffic and Its Impact on the Entire Digital Ecosystem
Mobile Millennials in Canada
THIS could boost ad spending
Bringing Mobile into the Digital Media Planning Process
The Value of the "Verified Impression"
Empowered Shoppers Propel Retail Change
Mobile and the Irish Digital Landscape in 2015
75% of Millennials in Brazil Either Access the Internet on Multiple Platfor...
2015 Chile Digital Future in Focus
2015 Japan Digital Audience Report
The Digital Landscape in Brazil