The standard for cookie-free audience targeting at scale

Introducing Comscore Predictive Audiences

Join Comscore – together with our launch partners IHS Markit, PlaceIQ and TransUnion – to learn how this new solution sets the standard for cookie-free audience targeting at scale. 

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Comscore's Predictive Audiences are the industry's first cookie-free targeting capability that enables advertisers to reach audiences based on granular consumer behavior through privacy-friendly contextual signals.

With third-party cookie deprecation fast approaching, advertisers and agencies need new solutions to ensure their campaigns continue to reach the right audiences. The solution delivers scale and precision for audiences from Comscore, IHS Markit, PlaceIQ, and TransUnion for use across digital, mobile, and connected TV (CTV) campaigns. 

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Unique Panel Assets

Comscore’s best-in-class digital, mobile, TV, and wifi panels provide a massive cross-platform data footprint that serves as the foundation to create privacy-focused targets.
Unique Panel Assets - Predictive Audiences

Intelligent Categorization

Proprietary AI extracts the contextual essence of page, video, or audio content and classifies the content across 350k subcategories.
Intelligent Categorization - Predictive Audiences

Scale & Depth

The combination of panel assets and contextual categorization technology uniquely position Comscore to transform valuable audiences into contextual targets without cookies for holistic targeting across web, app and CTV.
Scale & Depth - Predictive Audiences

Available Segments

Comscore

TV Viewership

  • TV Network
  • TV/Movie Genres
  • TV Dayparts/Frequency

OTT/Gaming

  • Streaming Behaviors
  • Watchers by Streaming Service
  • Gaming Habits

Personas

  • Sports Fans
  • Olympic Enthusiasts
  • Political
  • Cord Cutters, Young Moms, Life Stage

...and more

Partners

IHS Markit

  • Polk Automotive In-Market and Owner Segments

PlaceIQ

  • Location-based Segments

TransUnion

  • Non-FCRA Financial Segments

How it works

Seed set

Seed Set
Consumer behaviors from industry-leading providers

Panels

Panels 
Comscore’s best-in-class digital, mobile, TV & wifi panels

2nd largest contextual crawler

2nd largest
Contextual crawler

Cookie-Free

Cookie-Free
Patent-pending predictive audiences

Conoce a los Expertos

Rachel Gantz
Rachel Gantz
General Manager, Activation

Rachel Gantz se desempeña como Gerente General de Activation Solutions. En su rol, se ocupa de supervisar las estrategias de producto y de comercialización y el funcionamiento operativo del negocio de Activation de Comscore, impulsando el ecosistema publicitario programático con inmejorables datos de calidad a escala.

Conéctese en LinkedIn

Angela Rodriguez
Angela Rodriguez
Vicepresidente, Activation

Angela Rodriguez se desempeña como Vicepresidente de Activation. En su rol, su tarea es ayudar a los clientes a navegar en el ecosistema publicitario programático y dar respuesta a las cuestiones críticas del negocio sacando provecho de las perspectivas de los activos de datos de las plataformas cruzadas de Comscore.

Conéctese en LinkedIn