Mais insights

Targeting Casino-Goers

This presentation focuses on targeting potential and current casino customers with your TV buys.

Comscore in Journal of Advertising Research on How Marketers Can Minimize L...

In the following article entitled “Fraud in Digital Advertising: A Multibillion-Dollar Black Hole,” Comscore Co-Founder and Chairman Emeritus Gian Fulgoni identifies a variety of creative and sophisti...