Mais insights

Targeting the Millennial Generation

In this presentation, Mike Shaw, VP Sales UK at Comscore looks at the targeting and monetisation of the youth audience for news publishers.

The 2016 U.S. Mobile App Report

Digital media time in the U.S. continues to increase – growing more than 50 percent in the past three years, with nearly 90 percent of that growth directly attributable to the mobile app. Mobile has g...