What is Big Data and why is it important?
Integrating Social Media to Research Process
Comscore Reports September 2014 U.S. Smartphone Subscriber Market Share
Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from Comscore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for Septemb...
Understanding the Mobile Consumer: Insights into Ireland’s Mobile Media Usa...
UK Digital Market Overview September 2014
Progressing Toward a Human GRP in Digital
Early into my tenure as Comscore’s Chief Research Officer back in 2008, I argued in favor of the use of GRPs in digital measurement. It’s hard to believe now, but back then this was a controversial vi...
How Finland's Online Users consume Content across Mobile Devices
From the Page to the Screen
The Hunger Games
Facebook Messenger Climbs Mobile App Rankings After Unbundling from the Big...
Online Video Consumption in APAC and “Total Video”
Sweden Top 20 September 2014
Germany Top 20 September 2014
Finland Top 20 September 2014
Lessons Learned in Digital Advertising
Lessons Learned in Digital Advertising Report
The 4 Ps of Marketing in a Digital World
Comscore Ranks the Top 50 U.S. Digital Media Properties for September 2014