In a study of 292 television copy tests that accounted for about 200,000 respondents, Comscore uncovered a finding that men may, in fact, be more difficult to persuade through advertising messages tha...
Smartphone adoption continues to grow across Europe with more than 80.5 million people owning a smartphone in March 2011. Symbian still leads the European Smartphone market with 43.3% share, while App...