- 21 outubro, 2015

Trust and transparency in programmatic

Palestrante: Fabrizio Angelini

In this presentation, Fabrizio Angelini reviews the current challenges and opportunities with programmatic advertising and the new paradigm shaping the landscape for media buyers and sellers.

Key topics:

  • New planning paradigm: Real time integration between traditional metrics (reach, demo) and the new ones on inventory quality (viewability and IVT).
  • Why hyper-targeting without clarity on the opportunity to be seen is a missed promise.
  • Inventory’s scarcity as a lever for both premium and small publishers.

Learn more about non-human traffic and how it affects the key differentiators of ad inventory; download our report on non-human traffic here.