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But you may not know just how much IVT impacts every other performance and effectiveness metric you use to demonstrate success. If you aren’t taking IVT out of your measurement – including your viewability and in-target numbers – your KPIs are infected and your results are probably wrong.
This booklet uncovers the impacts and consequences of IVT and will help you understand:
Comscore Audience Activation™ offers programmatic audience segments powered by massive data assets for digital, mobile, CTV and DOOH campaigns.
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