Mais insights

Trends in Online News Consumption in India

Indians love news. News/Information is the number one content category consumed in India, as compared to Entertainment worldwide. In September 2019, 96% of internet users in India accessed a news site...

Unpredictable But Comprehensively Measurable: The View of Social from Share...

The Calm the F@*! Down Index is apparently a tool which marketers working in social media quote to help clients understand that chaos is inherent to the ecosystem. Unpredictable, uncomfortable and int...