Across APAC countries, thirty-five percent of the digital audience visited a travel site in February 2018. Almost half of them visited an online travel agent site, whereas a third visited travel information sites as part of the information-gathering process.
In this report, we examine online trends and behavioural patterns impacting the travel sector, using data from seven APAC countries: Australia, China, India, Indonesia, Japan, Malaysia, and Vietnam.
Some of the insights included in this report are:
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