Mais insights

Men More Difficult to Persuade with Advertising than Women

In a study of 292 television copy tests that accounted for about 200,000 respondents, Comscore uncovered a finding that men may, in fact, be more difficult to persuade through advertising messages tha...

Top Smartphone Platforms in Europe

Smartphone adoption continues to grow across Europe with more than 80.5 million people owning a smartphone in March 2011. Symbian still leads the European Smartphone market with 43.3% share, while App...