Influencers vs Wannabes: Our Tool Tells the Tale
Comscore offers new audience targeting to solve for programmatic TV challen...
How Melissa Brenner Makes the NBA the most Tech-Savvy League
Last season, the NBA set new records for attendance (22 million) and global fan engagement (more than a billion viewers around the world tuned in at some point). That growth was powered in part by a m...
From Viral to Tribal: The Next Frontier of Publishing
Social Media's Female Perspective
Public vs Private: Brands on Instagram
Apple Martin has a private Instagram account. Her mom, Gwyneth Paltrow, has a very public account (with 5.3M followers). “Mom we have discussed this,” Apple commented after Paltrow posted the shot bel...
Influencers in the Making: Influencer Discovery Awaits
March Madness Cinderella Story Begins Tonight
Measuring More: How Set-Top Box Data Paves the Way for Inclusive Measuremen...
BuzzFeeds Coverage of Dawson-Adams Engagement Super-Engaging
Nitro Circus Soars Above Its Competition
Social Data Goes to Washington
Trump's Engagement Up, But Not Compared to AOC
Surviving the Social Media Outage of 2019
Brands Looking to Expand Social Presence in Latin America
Lots of Movement, But ESPN Stays On Top
Lori Loughlin Deletes Twitter and IG Accounts
Will You Accept This Rose? (The Elusive Influencer Retweet)