Mais insights

OpenTable, Nike+ and United Airlines Top List of Highest Indexing Apps Amon...

In conducting research for the The 2016 U.S. Mobile App Report, it became apparent that the audience composition of an app can widely differ from one to another. With this in mind, we decided to take...

Targeting the Millennial Generation

In this presentation, Mike Shaw, VP Sales UK at Comscore looks at the targeting and monetisation of the youth audience for news publishers.