- 1 agosto, 2023

Local News Engages Audiences in St. Louis, MO

Local TV Snapshot: July 17-23, 2023

Caleb White
Caleb White
Product Marketing Principal
Comscore
Market: St. Louis, MO
Hours of TV Viewed: 49.0 Million
TV Households: 1,011,524
National Rank: #22

Overview:

Local and national news dominated our series rankings this week in St. Louis, MO. On broadcast networks, News4 at 5pm on KMOV (CBS) earned the number one series of the week title, with an average live household rating of 10.0. KMOV (CBS) also saw success in our broadcast network ranking, as the network earned the number one position with an average live HH rating of 4.7 throughout the week.

On cable, FOX News Channel earned all five positions in our series ranking for this week. Special Report with Bret Baier earned the number one series position thanks to an average live household rating of 1.6 throughout the week. Thanks to the success of the network’s series, FOX News Network also earned the number one network position with an average live household rating of 1.0 throughout the week.

Check out these insights and our local network viewer persona below, and stay tuned to see which market we spotlight next week!

Top Five Broadcast Series (by Rating)

Telecast Detail

Telecast Performance

Rank

Telecast

Local Affiliate

Day of Week

Live HH Rating

Average Audience (TVs)

1

News 4 at 5pm

KMOV (CBS)

M, T, W, R, F

10.0

101.1K

2

5 On Your Side at 5PM

KSDK (NBC)

M, T, W, R, F

10.0

101.0K

3

5 On Your Side at 6PM

KSDK (NBC)

M, T, W, R, F

10.0

100.9K

4

5 On Your Side at 5PM

KSDK (NBC)

S, U

9.9

99.9K

5

News 4 This Morning 8am

KMOV (CBS)

S

9.4

95.6K

Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, St. Louis, MO Market, Week of Jul. 17-23, 2023, US.

Top Five Cable Series (by Rating)

Telecast Detail

Telecast Performance

Rank

Telecast

Network:

Day of Week

Live HH Rating

Average Audience (TVs)

1

Special Report with Bret Baier

FOX News Channel

M, T, W, R, F

1.6

16.2K

2

America's Newsroom

FOX News Channel

M, T, W, R, F

1.4

13.7K

3

Outnumbered

FOX News Channel

M, T, W, R, F

1.3

13.6K

4

The Faulkner Focus

FOX News Channel

M, T, W, R, F

1.3

13.4K

5

The Five

FOX News Channel

M, T, W, R, F, S

1.3

13.1K

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, St. Louis, MO Market, Week of Jul. 17-23, 2023, US.

Top Five Broadcast Networks (by Rating)

Telecast Detail

Telecast Performance

Rank

Network:

Live HH Rating

Average Audience (TVs)

1

KMOV (CBS)

4.7

47.6K

2

KSDK (NBC)

3.7

37.7K

3

KTVI (FOX)

2.4

24.5K

4

KNLC (MeTV)

1.1

11.3K

5

KDNL (ABC)

0.8

7.8K

Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, St. Louis, MO Market, Week of Jul. 17-23, 2023, US.

Top Five Cable Networks (by Rating)

Telecast Detail

Telecast Performance

Rank

Network:

Live HH Rating

Average Audience (TVs)

1

FNC (FOX News Channel)

1.0

10.6K

2

MSNBC

0.6

6.3K

3

HGTV (HGTV: Home & Garden Television)

0.4

4.4K

4

HALL (Hallmark)

0.4

4.3K

5

CNN

0.4

4.1K

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, St. Louis, MO Market, Week of Jul. 17-23, 2023, US.

Network Persona Spotlight: KMOV (CBS)

Demographics:

Interests & Habits:

Age: 65+

NASCAR Fan

Education: Has Completed High School

College Football Fan

Household: No Children Present in Home

Golf Enthusiast

Local Market Snapshot

Source: Comscore TV, Preliminary Data, Jul. 17-23, 2023, US.

Top Five Local Broadcast Networks: Social Media (By Total Actions)

Telecast Detail

Telecast Performance

Rank

Network:

Total Actions (FB, TW, IG)

# of Posts

1

KTVI - Fox2Now

59.6K

445

2

KSDK NewsChannel 5

35.9K

516

3

KMOV

33.7K

329

4

KPLR11

5.0K

313

5

Great Day St. Louis

1.5K

32

Source: Comscore Social, PowerRankings, Jul. 17-23, 2023, US.
*Disclaimer: All preliminary data should be used for directional purposes only