Audience Recommendations for Every Vertical
Local and national news dominated our series rankings this week in St. Louis, MO. On broadcast networks, News4 at 5pm on KMOV (CBS) earned the number one series of the week title, with an average live household rating of 10.0. KMOV (CBS) also saw success in our broadcast network ranking, as the network earned the number one position with an average live HH rating of 4.7 throughout the week.
On cable, FOX News Channel earned all five positions in our series ranking for this week. Special Report with Bret Baier earned the number one series position thanks to an average live household rating of 1.6 throughout the week. Thanks to the success of the network’s series, FOX News Network also earned the number one network position with an average live household rating of 1.0 throughout the week.
Check out these insights and our local network viewer persona below, and stay tuned to see which market we spotlight next week!
Telecast Detail
Telecast Performance
Rank
Telecast
Local Affiliate
Day of Week
Live HH Rating
Average Audience (TVs)
1
News 4 at 5pm
KMOV (CBS)
M, T, W, R, F
10.0
101.1K
2
5 On Your Side at 5PM
KSDK (NBC)
101.0K
3
5 On Your Side at 6PM
100.9K
4
S, U
9.9
99.9K
5
News 4 This Morning 8am
S
9.4
95.6K
Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, St. Louis, MO Market, Week of Jul. 17-23, 2023, US.
Network:
Special Report with Bret Baier
FOX News Channel
1.6
16.2K
America's Newsroom
1.4
13.7K
Outnumbered
1.3
13.6K
The Faulkner Focus
13.4K
The Five
M, T, W, R, F, S
13.1K
Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, St. Louis, MO Market, Week of Jul. 17-23, 2023, US.
4.7
47.6K
3.7
37.7K
KTVI (FOX)
2.4
24.5K
KNLC (MeTV)
1.1
11.3K
KDNL (ABC)
0.8
7.8K
FNC (FOX News Channel)
1.0
10.6K
MSNBC
0.6
6.3K
HGTV (HGTV: Home & Garden Television)
0.4
4.4K
HALL (Hallmark)
4.3K
CNN
4.1K
Demographics:
Interests & Habits:
Age: 65+
NASCAR Fan
Education: Has Completed High School
College Football Fan
Household: No Children Present in Home
Golf Enthusiast
Source: Comscore TV, Preliminary Data, Jul. 17-23, 2023, US.
Total Actions (FB, TW, IG)
# of Posts
KTVI - Fox2Now
59.6K
445
KSDK NewsChannel 5
35.9K
516
KMOV
33.7K
329
KPLR11
5.0K
313
Great Day St. Louis
1.5K
32
Source: Comscore Social, PowerRankings, Jul. 17-23, 2023, US.*Disclaimer: All preliminary data should be used for directional purposes only
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