Scoring with Comscore: A Data Driven Approach for Winning Insights on Sports and Fans
As you may have seen in some of our other analyses over the past several weeks, as more Americans are staying home amid the pandemic, Comscore is seeing notable shifts in consumption of TV/video and digital content across platforms.
In looking at OTT streaming behavior thus far in March 2020, we see year-over-year growth in both the number of OTT households and time spent with OTT content on both connected TVs and streaming boxes or sticks.
Streaming boxes and sticks make up 56% of to-date OTT streaming hours in March and connected TVs account for 32%.
When comparing the four most recent days of available data, this growth is even more pronounced vs. the same days in 2019.
At the app level, the “big four” streaming services still account for the majority of total OTT hours viewed on both connected TVs and via streaming boxes/sticks with Netflix leading both categories for March to-date.
Want to learn more about OTT streaming consumption and trends? Contact us to learn more.
Read our ongoing updates on shifting consumption trends and the resulting impact on the advertising and media industries on comscore.com/Coronavirus.
Sign up to be notified when new insights or data become available.Sign Up
Comscore Connected Home™ enables users to better understand consumer engagement with technology and media by measuring behavior across every network- or router-connected...
Request a demo
Comscore CTV Intelligence™ provides clients with critical insight into consumer over-the-top (OTT) streaming activity on TV-connected devices, including smart TVs,...