At The Media Insights & Engagement Conference, join together with more than 300 of your industry peers to explore how to optimize engagement and viewers in the new content paradigm, and prepare for the future.
Moderator: Carol Hinnant, EVP, National TV
Panelists: Robin Garfield, SVP, Research & Scheduling, CNN & More Panelists to be announced
The proliferation of media across platforms has fundamentally changed how audiences and content are measured. Once-siloed measurement – separate TV and digital currencies – no longer suffices, and the industry is demanding a view of advertising performance that accounts unduplicated reach and co-viewing to understand the full impact of their video campaign efforts. Comscore is working with leading media companies to solve this challenge. In this engaging discussion, hear from participants of Comscore’s Campaign Ratings pilot program, as they discuss why the future of measurement depends on a common currency is necessary for the future of measurement – and what’s needed to establish the cross-platform standards of the future.