- 16 novembro, 2022

Go Addressable 2022

Convene
New York City , NY , United States

- Este evento já aconteceu -

Advancing the Future of Television is an extension of the Go Addressable initiative, created in June 2021 by Altice USA, Charter Communications, Comcast, Cox Media, DirectTV ADVERTISING, DISH Media, Frontier Communications and VIZIO. Their mission is to accelerate efforts to deliver scaled, addressable TV capabilities that make it even easier for advertisers to incorporate addressable TV into their advertising campaigns.

The Future of Addressable Measurement: Solving for Cross-Platform Solutions

16 novembro : 8:30 - 13:30 ET
Lizzy Daly
Lizzy Daly
VP, Head of Currency
Comscore
Brad Stockton
Brad Stockton
SVP, US National Video Innovation
Dentsu International
Helen Katz
Helen Katz
EVP, Research
Publicis Media
Howard Shimmel
Howard Shimmel
President
Janus Strategy & Insights, LLC
Ross McCray
Ross McCray
Founder & CEO
VideoAmp

With measurement currency changing and TV converging across platforms, what does measurement look like in 2025 (and beyond)? Industry needs are continually evolving alongside consumer habits, meaning that the industry must prioritize defining acceptable marketplace standards. In this session, our panelists share their predictions of what the future of measurement will look like, offer best practices for marketers when evaluating measurement platforms, and discuss challenges & solutions in modern TV measurement.

Adicionar ao calendário 16-11-2022 8:30:00 16-11-2022 13:30:00 America/New_York Go Addressable 2022 - The Future of Addressable Measurement: Solving for Cross-Platform Solutions The Future of Addressable Measurement: Solving for Cross-Platform Solutions

With measurement currency changing and TV converging across platforms, what does measurement look like in 2025 (and beyond)? Industry needs are continually evolving alongside consumer habits, meaning that the industry must prioritize defining acceptable marketplace standards. In this session, our panelists share their predictions of what the future of measurement will look like, offer best practices for marketers when evaluating measurement platforms, and discuss challenges & solutions in modern TV measurement.

Convene, New York City, NY, United States of America Comscore events@comscore.com false DD/MM/YYYY