- 27 março - 28 março, 2024

TVOT SF 2024

General's Residence
San Fransisco , CA , United States

- Este evento já aconteceu -

TVOT SF 2024 will bring together 150+ prominent speakers and panelists who are driving innovation in such areas as advanced advertising, audience measurement and research, attribution, audience-based buying, broadcast/local TV, ATSC 3.0/NEXTGEN TV, FAST, AVOD, SVOD, AI, interactive programming, shoppable TV and beyond, to share unique insider-insights into their work and the strategic thinking that guides it, and to explain and debate their respective visions for television’s future.

Comscore’s Chief Innovation Officer David Algranati will be speaking on two panels on March 28:

To Connect with Comscore at TVOT use this link.

Connect at TVOT

What’s the Deal with Measurement?

28 março : 9:05 - 9:50 PT
David Algranati
David Algranati
Chief Innovation Officer
Comscore
Ben Vandergrift
Ben Vandergrift
VP of Measurement Solutions
VAB
Dallas Lawrence
Dallas Lawrence
Chief Strategy and Communications Officer
Telly
Jesse Redniss
Jesse Redniss
CEO
Qonsent
Joshua Lee
Joshua Lee
CTO and Head of Product
EDO

As the video ecosystem continues to evolve, measurement solutions are advancing to accurately and holistically report on consumer behaviors. During this session we will discuss the key components of measurement, why each is important, how marketers are adapting to changes, and how their solutions are evolving to meet the needs of the marketplace today and in the future.

Adicionar ao calendário 28-03-2024 9:05:00 28-03-2024 9:50:00 America/Los_Angeles TVOT SF 2024 - What’s the Deal with Measurement? What’s the Deal with Measurement?

As the video ecosystem continues to evolve, measurement solutions are advancing to accurately and holistically report on consumer behaviors. During this session we will discuss the key components of measurement, why each is important, how marketers are adapting to changes, and how their solutions are evolving to meet the needs of the marketplace today and in the future.

General's Residence, San Fransisco, CA, United States of America Comscore events@comscore.com false DD/MM/YYYY

Charting the Future: NEXTGEN TV and OTA Local Measurement

28 março : 15:05 - 15:35
David Algranati
David Algranati
Chief Innovation Officer
Comscore
Jonathan Steuer
Jonathan Steuer
EVP, TV Strategy & Currency
VideoAmp
Jason Patton
Jason Patton
SVP of Sales and Marketing
Verance

This session will explore the evolving landscape of over-the-air (OTA) local measurement within the context of NEXTGEN TV’s advancements. As we stand on the brink of a significant shift in how broadcasters understand and leverage audience metrics, this panel will delve into the methodologies, benefits, and transformative impact of the Run3TV/Application initiative on immediate issue resolution and value addition. Join our speakers as they discuss the practicalities, challenges, and prospects of implementing advanced measurement techniques in the OTA broadcasting environment.

Adicionar ao calendário 28-03-2024 15:05:00 28-03-2024 15:35:00 America/Los_Angeles TVOT SF 2024 - Charting the Future: NEXTGEN TV and OTA Local Measurement Charting the Future: NEXTGEN TV and OTA Local Measurement

This session will explore the evolving landscape of over-the-air (OTA) local measurement within the context of NEXTGEN TV’s advancements. As we stand on the brink of a significant shift in how broadcasters understand and leverage audience metrics, this panel will delve into the methodologies, benefits, and transformative impact of the Run3TV/Application initiative on immediate issue resolution and value addition. Join our speakers as they discuss the practicalities, challenges, and prospects of implementing advanced measurement techniques in the OTA broadcasting environment.

General's Residence, San Fransisco, CA, United States of America Comscore events@comscore.com false DD/MM/YYYY