NYC is where stories break, brands scale and media gets made.
Join the creators, technologists and decision-makers leading the charge at NAB Show New York — the East Coast’s essential event for media, entertainment and technology pros. Whether you’re producing, distributing, monetizing or reinventing content, this is where the industry connects to get business done.
Produced in partnership with TVNewsCheck, the Local TV Strategies track at NAB Show New York. explores the strategies that station groups are using to drive growth across platforms. From tech transformations to revenue models and leadership outlooks, join top executives and decision-makers as they map the next chapter of local TV.
Date: Wednesday, October 22Time: 1:45pm - 2:00pm ETLocation: Exhibition Hall 3D, Rooms 3D02-3D03Structure: Fireside Chat Speakers: Mandy Leef and Justin LaPorte
The media landscape is louder and more fragmented than ever — but measurement doesn’t have to add to the noise. In this fireside chat, Comscore’s Justin LaPorte and Mandy Leef share how innovation sharpens the signal, from trusted household-to-national rollups to the Comscore Reporting Hub that brings performance into focus across platforms.
With examples in local news, sports, and tools like Comscore Campaign Ratings (CCR) and Comscore Content Measurement (CCM), you’ll see how Comscore is cutting complexity down to size and giving the industry clear, actionable insights that inspire confidence.
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