NAB Show New York

NYC is where stories break, brands scale and media gets made.

Join the creators, technologists and decision-makers leading the charge at NAB Show New York — the East Coast’s essential event for media, entertainment and technology pros. Whether you’re producing, distributing, monetizing or reinventing content, this is where the industry connects to get business done.

Local TV Strategies:

Produced in partnership with TVNewsCheck, the Local TV Strategies track at NAB Show New York. explores the strategies that station groups are using to drive growth across platforms. From tech transformations to revenue models and leadership outlooks, join top executives and decision-makers as they map the next chapter of local TV.

From Noise to Clarity: Simplification Through Innovation

Date: Wednesday, October 22
Time: 1:45pm - 2:00pm ET
Location: Exhibition Hall 3D, Rooms 3D02-3D03
Structure: Fireside Chat
Speakers: Mandy Leef and Justin LaPorte

The media landscape is louder and more fragmented than ever — but measurement doesn’t have to add to the noise. In this fireside chat, Comscore’s Justin LaPorte and Mandy Leef share how innovation sharpens the signal, from trusted household-to-national rollups to the Comscore Reporting Hub that brings performance into focus across platforms.

With examples in local news, sports, and tools like Comscore Campaign Ratings (CCR) and Comscore Content Measurement (CCM), you’ll see how Comscore is cutting complexity down to size and giving the industry clear, actionable insights that inspire confidence.

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