The VAB invited Comscore to this VAB & TVOT NYC 2025 Panel around Fandom in Local. Comscore will touch on what makes people not just watch, but belong? We’ll uncover how premium video turns everyday viewers into devoted fans and communities—through the shared experiences of sports, local news, entertainment, and more. Discover how innovations in engagement and measurement are helping brands identify and activate these high-value audience niches that drive real business impact.
Event website: https://itvt.com/tvot/